The fundamentals of effective advertising are rooted in storytelling. Flash-mob pageantry and slickster buttontry can only carry a brand so far. Lasting marketing, marketing that matters, connects via an authentic narrative. It’s about stunning design meets a smart story and they live happily ever after. In the lavish castle of consumers’ hearts.

Twenty-years as an advertising copywriter + master’s degree in creative writing and liter-ature. Strategy + story. Concept + character. Function + flair. Cosmic + human. Missions + marvels. Mind-blowing + bone fide. Psychology + Anthropology. Bird + chirp. Hat + Wand. You get where this is going.

I’ve worked on marble-foyer clients and humble start-ups; at big and small shops; for smart and really smart people. I’ve been pulled in to reimagine new brands from the ground up and to resuscitate dying campaigns. I’ve authored brand books and mantras, TV spots and speeches, coffee-roaster websites and pie menus, banners and blasts. All the while, just happy to be mixing it up with twenty-six legendary letters.